FUNDamental
UX/UI Design | Content Strategy | Project Manager
Project Summary
Over the course of a college semester, each student was tasked with developing the concept, strategy, and a high-fidelity prototype of a new interactive media product.
My project is, FUNDamental: a mobile application that offers a welcoming and motivating digital learning environment to educate Canadian teenagers and young adults about financial literacy.
Financial literacy is a complicated and intimidating topic that cannot be learned in one sitting, or in one day. Therefore, this platform offers resources in various learning styles and formats to provide a rewarding and personalized experience for each user, and focuses on interactivity and gamification to encourage users to return to the app and continue their learning.
Project Type
Academic
Role
Project Manager / Owner, UX Researcher, UI Designer, Content Strategist, Data Analyst
Timeline
14 weeks
Tools Used
Miro, Canva, Invision, Photoshop, Illustrator, Figma
Deliverables
Interactive Prototype
Wireframes
Project Management Plan
Analytics Plan
Personas
Comparative Analysis
Tech Stack
Functional Requirements Document
User Research Survey
User Testing Report
Privacy Policy
Terms of Use
Heuristic Analysis
UX Theme Presentation
MAIN SCREENS
PROBLEM IDENTIFICATION
01
Many parents of people born in Generation Z (roughly between 1995-2010) lack the discipline or knowledge on how to build a financially educated household, and personal finance is not part of the mandatory Canadian curriculum​
02
With the convenience of online shopping, the influence of social media culture and rapidly changing trends, it is easy to mindlessly buy things and engage in irresponsible spending habits
03
Various studies have shown a very close correlation between financial health and mental health.
04
Considering the current economy, Generation Z will not be able to buy a home or support themselves as easily as their parents generations could
How might we create an interactive media product that educates Canadian teenagers and young adults about financial literacy in an engaging, gamified way, to ensure they are interested in continuously learning about the topic and preparing for their futures?
TARGET USER GROUPS
USER BENEFITS
01
In the onboarding process, users can specify their learning goals and preferred learning styles to get a personalized experience throughout the entire app.
03
With the downloadable option in the library, users have the option to learn offline if Internet is unavailable. This is great for students who may be commuting throughout their days.
02
By continuing to return to the platform, users will improve their financial literacy over time, and be more prepared for the future.
04
The simulation game provides a realistic glimpse at the users future, but in a risk-free setting. What happens in the game does not actually affect the users bank account or future plans. It benefits them by making them aware of financial processes, and teaches them how to support their desired lifestyle based on their future income.